Ever since founded in 1999, we have been committed to enrich people's lives by provide high-quality products that satisfy our customers through the manufacturing, import/export, and sales of ceramic goods - our core business. We strive to keep creating new value whilst constantly innovate ourselves.
By leveraging our manufacturing expertise, techniques and experience, we are expanding our business into the development of new products, including tableware, household goods, and daily necessities made from various materials, as well as electronic and environmental materials. Our goal is to enhance lifestyle culture through these efforts.
We sincerely appreciate your continuous support and invaluable guidance.
President & CEO Joyu Wataka

Our in-house factory reuse waste heat from firing kilns to dry ceramic products, supporting energy efficiency and sustainable manufacturing practices.
In addition, we strive constantly to reduce defect rate and minimize industrial waste by touch-up work on items with pinholes (small indentations in the glaze caused by air or organic materials) and improve overall product quality.
| Name | HUAYU CO.,Ltd |
|---|---|
| Founding | 1999/2/26 |
| CEO | 和高 如勇 |
| Capital | 50,000,000yen |
| Address | Kannai Flex bld. 3F, 2-7-10 Okinacho, Naka-ku, Yokohama, Kanagawa, Japan 231-0028 |
| URL | http://huayu.co.jp |
| TEL | 045-212-1661 |
|---|---|
| FAX | 045-212-1681 |
| huayu@gol.com | |
| BUSINESS |
|
| 1999 | Established KAGYOKU Ltd. Start business; primarily ceramic products |
|---|---|
| 2004 | Reorganized into KAGYOKU Co., Ltd. : Increase capital to 10 million yen |
| 2010 | Launched coffee brand “POTIER COFFEE” |
| 2011 | Open Ishikawacho branch of "POTIER COFFEE," sells in-house roasted coffee beans as well. |
| 2013 | Open Shin-Yokohama branch of "POTIER COFFEE," sells in-house roasted coffee beans as well. |
| 2014 | Increase capital to 50 million yen |
| 2016 | Launched the technological / environmental material business; development and sales of “TETSUGURO COAT” and other products. |
| 2019 | Obtained patent for ”TETSUGURO COAT" |
| 2003 | Established SHANGHAI WATAKA Co.,Ltd. |
|---|---|
| 2005 | Launched an in-house factory in Jingdezhen Province, China, Founded JINGDEZHEN JIA JIA CERAMIC Co.,Ltd., Capital: 60 million yen |
| 2016 | JINGDEZHEN JIA JIA CERAMIC Co.,Ltd. Increase captial to 140 million yen |
| 2019 | JINGDEZHEN JIA JIA CERAMIC Co.,Ltd. New factory accomplished. |
| 2023 | Launched in-house sewing factory for NEVERLAND CORPORATION "SHAOXING YUMESHIMA Textile Co., Ltd. " |

| Name | SHANGHAI WATAKA Co.,Ltd. |
|---|---|
| Address | 660 Shangcheng Rd,Yaohan,Pudong, Shanghai,China,200120 楽凱大廈25F25D |
| TEL | +86-21-58888296 |
| FAX | +86-21-58888295 |
|---|---|
| Business | Engaged in the development of new factories in China, as well as quality control and production management for general merchandise, daily necessities, and a wide range of products. |